Title: January 2010: El Cheapo Printers
Post by: admin on January 05, 2010, 12:22:01 AM
January 2010: El Cheapo Printers
Background
In today's economy, there is no shortage of inkjet
printers that sell for under $100.
Just among the "big three" of Canon, Epson, and HP, there are 10 current
models under $100 in the photo printing category alone! How much
under $100? At least half of those printers can be found for
between $39 and $59 if you search for online sales. That's cheaper
than just buying the full set of ink refills for the same printer!
How can manufacturers do this, and what are you really getting for these
low prices. Can these printers really compare with the mid-high
end photo printers costing $299 to $599?
The Good
It sounds "fishy" that
companies could offer printers that cost little more than the ink that
is included in the box. How can they do this? The answer
lies in profit margins. Making a smaller profit on a printer
starts to make sense when you know that the printer will bring rewards
later from consumers buying more ink. Ink traditionally has a high
profit margin in the business. If the same companies that sell
gasoline also sold cars, you'd probably be able to get cars for free
too! They know they'll recover the cost of the car over the years
you own it by selling you the gas; gas which they would then price with
a hefty profit margin. So in a marketing sense, it makes sense to
under-cut the market a little on printer price when possible to "flood"
the market with consumable-hungry hardware.
This is not to say that
cheap printers use more ink. The generally don't use more ink, but
the ink does tend to cost more (covered in "The Bad" section below).
In a pinch and on a budget though, these el cheapo printers can mean the
difference between being able to replace a more expensive model to get
up and running quicker, or having nothing. On the good side, these
printers usually offer enough quality to create passable photos.
Unfortunately, the good points basically end there.
The Bad
So you got a $99 printer on
sale for $49 and you think you have money in the bank because that's
about the same price as it costs to just replace the ink in that
printer; ink that comes packaged in the box. After some printing,
however, you'll find yourself replacing that ink a lot sooner than you
will on better models. Pretty soon you'll be dipping into that
bank when you find that the printer can only print maybe a couple dozen
4x6 prints before it needs a new color cartridge! While such
frequent ink replacement is annoying, it isn't quite as
bad as it sounds. Most cheap printers have just one color print
cartridge that holds the three primary printing colors: yellow, magenta,
and cyan. You can replace all three colors for about twice the
price of a single cartridge of individual color on a high end photo
printer. The problem here is that depending on what you print,
your cyan ink may run out while 75% of your magenta and yellow still
remain. So the cartridge has to be replaced when any one of the
three colors goes empty. A high end printer may hold five
individual color cartridges that contain 12 ml of ink each. The
cost may be around $15 for that 12 ml of ink and being able to replace
individual cartridges means you won't be throwing away unused ink.
By comparison, it may cost $26 to buy a three color cartridge for the el
cheapo printer. The catch is this: that $26 ink cartridge holds
the same 12 ml of ink, split 4 ml per color! The cost is close to
twice as much and you'll have to replace all three
whenever any one of the colors run out. So that's a "gotcha" with
many cheap printers. The cost of ink will be more compared to high
end printers.
The Ugly
When it comes to print
quality, printers under $100 have trouble delivering. While they
can produce passable photos, the colors will be muted compared to high
end printers. One reason for this is the ink. Most high end
printers use at least five colors for a broader color range. All
use the standard yellow, magenta, and cyan found in the el cheapo
printers but they add colors like "photo magenta" and "photo cyan" at a
minimum. Some even include green, red, or blue inks.
Printing with a cheap printer that uses only the three inks (yellow,
magenta, and cyan) involves compromises.
Many times, the cheaper printers do not do well on the
cheaper papers, forcing you to use the more expensive papers to counter
some of the effects of the narrow color gamut. Creating accurate
color profiles for cheap printers is a challenge as well. Often
the cheap printers produce such a narrow gamut that compromises are
visible to the eye. For example, they may not be able to produce
good saturated reds. To compensate, you must either reduce overall
saturation of colors, producing duller prints, or you must shift the hue
of reds, making them more magenta in order to achieve the saturation
levels needed. If you try to adjust your prints, you may find
yourself fighting a battle between color accuracy versus saturation and
never gaining any ground. Of course, there's more to printing than
just the ink. The venerable Epson 1270 has been producing good
prints from just three colors (plus black) for ten years. While it
cannot produce the range of colors of today's comparably priced
printers, it made up for some of the limited color range by having
industry leading driver software, higher quality print heads, and better
stepping motors, all of which allow the printer to do the most with the
ink. Cheaper printers cannot place ink dots as accurately, nor do
the manufacturers spend a lot of time optimizing the hardware or
software to make the most of the ink they do use.
Simply put, photos from cheap printers may look like
photos, but they won't be as vibrant or as accurate as the photos
produced by high end printers with more ink, higher resolution, and
better stepping motors that can produce smoother prints. In this
sense, you get what you pay for. Be prepared, however, to pay the
piper when your ink costs are higher overall than a more expensive
model.
Summary
The old saying "you get
what you pay for" doesn't always apply, but it's a good rule of thumb
for most electronics on the market. El cheapo printers may not
cost much more than the ink included in the box, but be prepared to pay
higher overall operational costs. The cheaper models offer lower
print quality, significantly duller colors, and may require the use of
more expensive manufacturer-brand paper to get "passable" photos.
In general, cheap printers may offer a temporary fix or a way to fill a
need when more expensive options are not possible, but they should be
avoided by the serious photographer or anyone who is enthusiastic about
their photos. The hardware and inks are simply too limiting to
allow them to compete in the same arena as high end printers costing 2x
to 3x as much.
Mike Chaney
Title: Re: January 2010: El Cheapo Printers
Post by: Seth on February 25, 2010, 04:11:33 PM
The only exception I see is the C88+ that has been around "forever." I qualify that only if you intend to use it for other than intended use.
It has been a mainstay for mainy professional "black only" printers using full black inksets. The quality is actually incredible in that domain.
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